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What is

It’s good practice for a privacy policy to cover how your company, service, website or app intends to collect, use, store and share user data. Let’s look at how’s generated policy outlines your handling of personal information.

"We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned."

This statement promises that you will never collect personal information secretly or unlawfully. When your app or website does need information from its users, you will let them know up front and obtain their consent to collect and use their data.

"Before or at the time of collecting personal information, we will identify the purposes for which information is being collected."

Here, you agree to tell your users why you need personal data from them. For example, if your mobile app requests access to a user’s contacts list, you will explain why this is necessary and how your app intends to use their information.

"We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law."

This statement says you will use the collected data only for the reasons you previously explained. If you ever use that data for other purposes, it will be either with the consent of your users or in fulfillment of a legal obligation.

"Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date."

This part affirms that the details you request is necessary for getting a job done, so you ask that your users provide correct and up-to-date information.

"We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification."

There’s only so much you can do if a user’s own devices are compromised, but with this statement, you’re promising to protect your users’ data and privacy, to the best of your ability, when transmitting and storing personal information via systems you can influence or control.

"We will make readily available to customers information about our policies and practices relating to the management of personal information."

This statement is a pledge to transparency. You agree to answer all your users’ questions about how you, your website or your app handle their personal data.

"We will only retain personal information for as long as necessary for the fulfilment of those purposes."

Finally, you agree to delete your users' personal data once it has served its purpose. If you collected a user's birthday for a competition or promotion, you promise to remove it from your database after the competition or promotion period has ended.

A privacy policy can apply to typical situations where privacy may be a concern. We encourage you to consult independent legal advice before publishing your policy, to ensure your specific circumstances are covered.