A landing page is a one-page website that is built for a specific marketing campaign and optimised for conversions. Landing pages drive lead generation efforts by offering visitors a product, service or other type of valuable content in exchange for their information.
To achieve these objectives, a landing page typically has a form that collects personal data such as names, email addresses and phone numbers.
Because the GDPR states that user consent should be “freely given, specific, informed and unambiguous”, you should be as upfront as possible about why and how your business uses personal data. This means that using pre-ticked checkboxes or required fields for user consent is a no-no. Vague or inconspicuous privacy notices could also land your business in trouble if you are found to be violating your user’s rights around their data.