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What language should my privacy policy be in?

As an online business, your customers may come from different parts of the globe and speak multiple languages. While your website privacy policy may be written in clear and plain English, not everyone will be able to read and understand everything they need to know about their privacy.

Any language barriers, whether it’s unclear legal jargon or limited translation options, could prevent users from giving informed consent. This is important because, under most data privacy laws, your business will need to provide clear evidence that users have understood and consented to you using their personal data.

So, which language should your privacy policy be written in?

To start with, consider your current business location and review your website analytics to get an overview of all the locations your online visitors are coming from. Based on this data, you should translate your privacy policy into the languages that are predominantly spoken amongst your website visitors.

To avoid any automatic translation mishaps (such as with Google Translate), we recommend having your policy vetted by a professional translation service to ensure it accurately reflects the information set out in the original policy text.

While there are no legal privacy policy language requirements per se, making your policy as transparent and accessible as possible is key to building trust with customers and can prevent any legal disputes from cropping up later.

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