What is an acceptable use policy, and when do I need one?
An acceptable use policy (AUP) is a document that explains the ways in which a website, computer network or other online service may and may not be used.
With that said, a transparent policy should explain to users:
In the wake of numerous data breach and abuse scandals by the likes of Facebook, Uber, and other companies who handle some of the most sensitive details about us, both regulators and consumers grow increasingly concerned with how their data is used and protected online.
The demand for greater data transparency, security and user consent has given rise to tougher legislation such as the EU General Data Protection Regulation (GDPR).
While customer data is one of the most valuable assets a business can have, laws like the GDPR provide users with greater control and protection of their privacy.
Creating and enforcing a suitable policy ensures your business won’t get into any legal trouble or unwittingly engage in practices that put customer privacy at risk.
For customers, seeing a policy that clearly explains how their data is used and kept safe builds their trust in your business.
Even if you don’t collect any personal data from your customers, it’s still a good idea to have a policy that reassures them that your business doesn’t do so.