Personal Information in Data Privacy
Learn what personal information is, why it's protected, and the different ways countries around the world define it.

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It’s impossible to run a business without collecting personal information (often referred to as data processing), whether it’s through contact forms, payments, or analytics. But, avoidable or not, data processing is now heavily regulated around the world, with most countries possessing their own data protection and privacy laws. This is a guide for businesses who process data in South Africa, under their data protection and privacy law, the Protection of Personal Information Act (The PoPI Act). It covers everything you need to know about the act, and some actionable steps you can take to ensure you’re compliant.
Create a privacy policy for the PoPI Act
Privacy Policy GeneratorThe Protection of Personal Information Act (AKA The PoPI Act or PoPIA) is South Africa’s data protection and privacy law. It gives effect to the constitutional right to privacy in South African and regulates how personal information may be processed by establishing 8 conditions that set the minimum requirements for the lawful processing of personal information. Processing personal information without meeting the requirements of the PoPI Act can result in serious penalties, including fines of up to 10 million ZAR and imprisonment for up to 10 years.
Read the Protection of Personal Information Act PDF
The PoPI act defines personal information as any information about any identifiable, living natural person and where it is applicable, an identifiable, existing juristic person (A legal term for non-human entities such as Corporations, companies, government agencies, etc).
The PoPI act also classifies some types of personal information as ‘special personal information’, which has been identified as more sensitive. The PoPI act prohibits individuals and organizations from processing special personal information without general authorization.
Examples of personal information include:
As with most global data privacy laws, the PoPI Act brings into effect the privacy rights of data subjects in its jurisdiction. The PoPI Act requires data processors (referred to in the act as ‘responsible parties’) to inform their data subjects of their privacy rights and how to exercise them. If your website collects personal information, you can do this by including these rights in your privacy policy.
As a data subject, you have the right to be told when someone collects your personal information and be notified if someone unauthorized has accessed your information.
As a data subject, you have the right to ask any organization if they have your personal information and request to see what information that organization possesses about you.
As a data subject, you have the right to ask organizations to fix, delete or destroy your information if it’s wrong or outdated.
As a data subject, you have the right to object to your information being processed on reasonable grounds and refuse the collection of your information for the purposes of direct marketing.
As a data subject, you have the right to refuse unwanted data processing for the purposes of direct marketing via unsolicited electronic communications.
As a data subject, you have the right to object to decisions being made about you that are made purely by computers/automated systems.
As a data subject, you have the right to file complaints with the Information Regulator if you believe your rights have been violated and take legal action if someone misuses your personal information.
As a data subject, you have the right to initiate legal action in court if you believe there has been interference with the protection of your personal information.
Under the PoPi Act, to lawfully process personal information, you (the responsible party) must:
The POPI Act requires individuals and organizations processing personal information to meet 8 conditions for the lawful processing of personal information, referred to in the act as:
Condition 1 requires the responsible party (The person or entity who determines the purpose and means of processing personal information) to ensure that all conditions are met for the lawful processing of personal information, prior to collecting personal information.
Note: For organizations, the responsible party is usually the organization itself. This means that it is the responsibility of the organization to ensure complying with The PoPI Act throughout all stages of data processing. It’s therefore the organization that will be held responsible if data is processed unlawfully, not the person in charge of compliance (the information officer) or the poor marketer that looks after the analytics account (the operator).
To meet the requirements of condition 1: accountability, make sure that someone is responsible for ensuring your organization’s data processing practices are lawful at every stage of data processing.
To do this:
Condition 2: Process limitation, prevents the excessive processing of personal information. It requires individuals and organizations to only process personal information if:
To meet the requirements of condition 2: process limitation, follow these 3 steps.
The easiest way to obtain consent is with a Consent Management Platform (CMP). Our CMP includes a cookie banner generator that can be configured to block data collection until users have provided consent, ensuring you are compliance ready for the PoPI Act.
Condition 3: Purpose specification, requires data processors to only collect personal information if they can define a specific and lawful purpose for doing so, and to ensure that their data subject is aware of these purposes. It also requires anyone processing personal information to specify how long personal information is stored and remove personal information when it is no longer necessary.
To meet the compliance requirements of Condition 3: Purpose specification, you’ll need:
You can easily create a privacy policy with our Privacy Policy Generator. It comes with all of the necessary clauses you’ll need for the PoPI Act.
Condition 4: further processing limitation, requires business to ensure that if personal information is used more than once, that purpose aligns with the original purpose of collection, and to gain further consent if this is not the case.
To meet the requirements of condition 4: further processing limitation, simply make sure you don’t use data for purposes unrelated to the original reason you collected it and find a way to gain consent if you wish to use collected data for a new purpose.
E.g. If a customer provides their contact details for the purpose of answering a question, you are prohibited from also using that information to sign them up to your newsletter without gaining additional consent. If your goal is to grow your mailing list, create a separate newsletter signup form, or add a checkbox to your contact forms allowing your users to opt in the marketing and offers.
The PoPI Act’s 5th condition, information quality, requires personal information to be complete, accurate, not misleading and updated when needed, based on the purpose it was collected for. This prevents decisions being made about individuals based on incorrect or outdated information, which could unfairly impact their rights or interests.
To meet the requirements of condition 5: information quality, you’ll need to ensure that your business keeps up to date records of any person you’ve collected personal information from. You can do this by:
Condition 6: Openness requires any person that processes personal information to document all processing activities and notify their data subjects about what information is being collected, why, and their rights regarding that information.
All of the requirements of condition 6: Openness, can be met with a well written privacy policy.
Just make sure your privacy policy explains:
You can create a PoPI Act ready privacy policy in under 5 minutes with our Privacy Policy Generator, or read our blog on how to make a privacy policy yourself.
Condition 7: Security safeguards, requires data processors to take reasonable measures to secure the integrity and confidentiality of the personal information it collects. This means:
To meet the requirements of condition 7: Security safeguards, you’ll need to perform a risk assessment and take measures to ensure that no unauthorized personnel can access your database of personal information.
You can start by taking some steps to protect your database:
You’ll also need to clearly explain how you protect personal information within your privacy policy, and your process in the event of a breech. We recommend including a disclaimer as no system is perfect and breeches do happen.
Condition 8: Data subject participation, requires data processors to grant data subjects their individuals rights to access their personal information, request corrections/deletions, and know who has access to their information.
To meet the requirements of Condition 8: Data subject participation, you’ll need a process for enabling users to request access to, update or delete their personal information, and ensure that you’re able to respond within a reasonable time frame.
To do this, we suggest that you add the following information to your privacy policy:
The PoPI Act defines special personal information as any personal information that is considered more sensitive and therefore requires stricter protection. The PoPI act prohibits the collection of special personal information without general authorization.
Special personal information includes personal information relating to:
Processing special personal information is generally prohibited unless you have general authorization, which means you have met one of the following conditions:
Under the Protection of Personal Information Act (The PoPI Act) in South Africa, the personal information of children is defined as any information relating to a child (a natural person under the age of 18 years). The PoPI Act explicitly prohibits the processing of children’s personal information without general authorization.
To process a child’s personal information legally under The PoPI Act you’ll need general authorization, which means:
Yes there are! While in most cases, anyone processing personal information will need to meet all 8 conditions of the PoPI Act, there are some situations that are exempt.
A responsible party is any organization or person who decides why and how personal information will be collected and used, either on their own or together with others.
A juristic person is a non-human entity that has legal rights and duties, like companies or organizations. Similar to how corporations can own property or enter contracts.
A data subject is any person whose personal information is being collected, stored, or used by an organization or individual.
Biometric information is physical or behavioral characteristics that can identify someone, such as fingerprints, facial features, voice patterns, or DNA.
The information regulator is the government body responsible for enforcing data protection laws and handling privacy-related complaints in South Africa.
An information officer is the person responsible for encouraging compliance with the conditions for lawful processing of personal information within an organization. For public bodies, the default information officer is the head of the public body. For private bodies the default information officer is the head of the organization or CEO.
Data processing is any action performed with personal data, including collecting, storing, using, sharing, or deleting it.
A privacy policy is a document explaining how an organization collects, uses, protects, and handles personal information from its users or customers.
A data breach occurs when personal or confidential information is accidentally or deliberately accessed, shared, or stolen by unauthorized people.
Consent, in the context of data privacy, is any voluntary, specific and informed expression of will permitting the processing of personal information.
Encryption is a security method that scrambles information into a code to protect it from unauthorized access.
To de-identification is the process of removing or changing personal information so that it can no longer be used to identify someone.
An operator is a personal who processes personal information for a responsible party in terms of a contract or mandate, without coming under the direct authority of that party.