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If you’re running an online business or website in Australia, you’ll be needing a compliant privacy policy that’s up to spec with the Australian Privacy Act. To help you with this, we’ve put together an Australian privacy policy template that you can use to create a privacy policy for your business. Once you’re done, simply publish the policy on your website for your customers to read.

How to use our template

Let your website’s visitors know how you handle their personal and sensitive information.

  1. Copy the below text or download the template document
  2. Replace the bracketed placeholder text with your business information
  3. Adapt the policy to suit your business practices.
  4. Publish it on a new page on your website titled ‘Privacy Policy’

Create a professional privacy policy in minutes

Privacy policy generator

Our privacy policy template

*Quick note: Our Free Australian Website Privacy Policy Template covers the essential requirements and legal considerations. It is nothing more than a guide, albeit a very good one. It is up to you to make sure you’ve done everything required by the laws protecting your users. As with any legal document, it’s in your best interest to seek legal advice if you want to ensure complete compliance.

If you would like a more comprehensive Australia Privacy Policy tailored to your needs, and ready for compliance with global privacy laws, try our privacy policy generator!


[Company Name] Privacy Policy

Your privacy is important to us. It is [company name]‘s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, [https://your-website.com.au], and other sites we own and operate.

This policy is effective as of [date created] and was last updated on [date last updated].

Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Personal Information

We may ask for personal information which may include one or more of the following:

  • Name
  • Email address
  • Social media profiles
  • Date of birth
  • Phone/mobile number
  • Home/mailing address

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

  • Enter any of our competitions, contests, sweepstakes, and surveys
  • Sign up to receive updates from us via email or social media channels
  • Use a mobile device or web browser to access our content
  • Contact us via email, social media, or on any similar technologies
  • When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to enable you to customise or personalise your experience of our website
  • to contact and communicate with you
  • for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms
  • for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you
  • to consider your employment application
  • to enable you to access and use our website, associated applications, and associated social media platforms
  • for internal record keeping and administrative purposes
  • to run competitions, sweepstakes, and/or offer additional benefits to you
  • to comply with our legal obligations and resolve any disputes that we may have
  • for security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

  • a parent, subsidiary, or affiliate of our company
  • third party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms
  • our employees, contractors, and/or related entities
  • our existing or potential agents or business partners
  • sponsors or promoters of any competition, sweepstakes, or promotion we run
  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you third parties to collect and process data

International Transfers of Personal Information

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Use of Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

[Contact name]

[Contact details]

This privacy policy was created using the GetTerms Privacy Policy Generator


Reminders

  1. Replace the [bracketed placeholder text] with your business information
  2. Ensure that your Privacy Policy accurately reflects your data collection and usage practices and complies with Australian privacy laws. 
  3. Regularly review and update your Privacy Policy to stay compliant with evolving regulations. 
  4. It’s advisable to seek legal counsel to customise this template to your specific circumstances and ensure full compliance.

Privacy policy template.docx download

Our free privacy policy template includes the typical clauses required by privacy laws in most countries. Simply download the document, replace the bracketed placeholder text with your business information and adapt the policy to suit your business practices.

Disclaimer: The content in this template was generated using our free privacy policy generator. It is nothing more than a guide, albeit a very good one. It is up to you to make sure you’ve done everything required by the laws protecting your users. As with any legal document, it’s in your best interest to seek legal advice if you want to ensure complete compliance.

Download the template

The faster way to create a privacy policy

While using a template is a perfectly acceptable way to write your own privacy policy, a privacy policy generator will get the job done in a fraction of the time and with less room for human error.

If you like simplicity, give ours a go. After asking you a few quick questions, our generator will create any of the legal document’s your business requires.

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Is a Privacy Policy Mandatory for Australian Websites?

Absolutely. Australian privacy legislation now mandates websites to publish a Privacy statement if they collect any customer or website visitor information. This encompasses email addresses, physical addresses, telephone numbers, credit card numbers, and more. Even a basic Contact Form on your website requires a Privacy Policy statement.

Can I write my own privacy policy?

For sure! Though we would only recommend it for personal use as businesses may open themselves up to fines if there are errors with their policy.

If you’re up for, we’re here to make your life easier by showing you the ropes. Check out our guide on how to write a privacy policy!

Understanding the Significance of Privacy Policies

A Privacy Policy is a legally binding document that outlines how a website collects, uses, stores, and safeguards user data. It serves as a transparency mechanism, informing users about their rights and how their personal information will be managed. For websites operating in Australia, strict adherence to the Privacy Act 1988 is vital, as it establishes the foundation for privacy regulations in the country. Here are three key reasons why having a Privacy Policy is imperative:

  1. Legal Obligation: Australian law necessitates the presence of a Privacy Policy. If you collect private information, even something as basic as an email address, it is mandatory to inform individuals about how it will be used.
  2. Search Engine Compliance: Major search engines like Google require websites to feature a Privacy Policy. Failing to do so can result in penalties affecting your website’s search engine rankings.
  3. Trust and Credibility: A well-crafted, comprehensible, and comprehensive Privacy Policy statement can enhance your credibility and foster a positive rapport with your website visitors.

Legal Requirements in Australia

Developing a Privacy Policy for an Australian website necessitates compliance with several legal prerequisites. Here are the key considerations:

  1. Privacy Act 1988: The Privacy Act is the cornerstone of privacy law in Australia, governing how organisations must handle personal information. Critical requirements encompass:
    1. Precisely defining the purposes for which personal information is collected.
    2. Securing consent for data collection and usage.
    3. Ensuring robust data security and protection.
    4. Granting individuals the right to access and correct their information.
    5. Establishing avenues for individuals to raise privacy-related complaints.
  2. Collection of Personal Information: Your Privacy Policy must meticulously detail the types of personal information you collect, the methods employed for collection, and the intended purposes.
  3. Consent: Elaborate on the processes through which users can provide consent for data collection and usage. Consent should be informed, voluntary, and easily revocable.
  4. Data Security: Provide a comprehensive description of the security measures in place to protect personal information from unauthorised access, disclosure, or breaches.
  5. Disclosure of Information: Clearly specify if you share personal information with third parties and elucidate the purposes behind such sharing. If data is transferred internationally, articulate how data protection is ensured during these transfers.
  6. Cookies and Tracking Technologies: If your website utilises cookies or analogous tracking technologies, articulate their purpose and furnish guidance on how users can manage their preferences.
  7. User Rights: Outline the rights of individuals concerning their personal data. This encompasses rights such as access, correction, deletion, and the ability to opt-out of direct marketing.
  8. Updates and Notifications: Explain the mechanisms by which users will be apprised of changes to your Privacy Policy. This fosters transparency and compliance with legal mandates.
  9. Contact Information: Supply contact details for inquiries or complaints related to privacy matters.
  10. Consent for Children: If your website caters to children under 13, elucidate the necessity for parental consent for data collection and outline the associated procedures. This is particularly relevant in the context of the Children’s Online Privacy Protection Act (COPPA).
  11. State and Industry-Specific Regulations: Be cognisant of sector-specific or state-specific privacy laws that may be applicable.
  12. GDPR Compliance: If your user base includes individuals from the European Union, incorporate GDPR-related requirements into your Privacy Policy.

Key Requirements

  • Clarity in Language: Your Privacy Policy should employ clear and understandable language, avoiding complex legal terminology. This transparency not only fulfills a legal mandate but also instills trust with your users.
  • Business Identification: Commence the document with your business’s name, address, and contact details for easy user outreach concerning privacy concerns.
  • Specification of Data Types: Meticulously enumerate the specific categories of personal information you collect, including but not limited to names, email addresses, and payment details.
  • Elucidation of Data Collection Methods: Thoroughly elucidate the mechanisms employed to gather user data, be it through website forms, cookies, or third-party analytics tools.
  • Transparency in Data Usage and Sharing: Clearly delineate how collected data is employed and shared, encompassing disclosures regarding third-party sharing or business partnerships.
  • Emphasis on Data Security Measures: Highlight your unwavering commitment to data security, delineating the protective measures in place to safeguard user data against breaches or unauthorised access.
  • Enunciation of User Rights: Provide a comprehensive explanation of user rights concerning their data, including access, correction, deletion, and the capacity to opt-out of direct marketing.
  • Provision of Contact Details: Furnish user-accessible contact information for privacy inquiries or concerns.
  • Communication of Policy Updates: Articulate the procedures by which users will be apprised of revisions to your Privacy Policy.

It’s about building trust with your audience

Remember that your website’s privacy policy isn’t just there to meet a legal requirement; it’s there for your website’s visitors. By having a transparent, user-centric Privacy Policy that aligns with Australian privacy regulations, you show your customers that you care about their privacy.

If you’ve followed everything we’ve said and continue to keep your policy up to date, you’re well on your way to establishing a more secure and reputable online presence.

If you’re unsure about anything, get in touch with us. And for anyone who’s business is just that little bit more complex, it’s always worth getting legal advice to ensure compliance with global data privacy laws.

Templates only get you so far!

Try our Privacy Policy Generator