Starting an eCommerce business is an exciting but often overwhelming process. From refining your business model to building your first website, there are many moving parts needed to kickstart your online business. One of the less riveting but crucial things you’ll need to check is which privacy laws you will need to comply with, which is largely based on how and where your business will be operated.
Electronic commerce (or “eCommerce”) refers to the buying and selling of products and services through the Internet. Some of the most common eCommerce business models are:
The speed, savings, and increased access to multiple markets afforded by an eCommerce strategy has inspired many entrepreneurs to open their own online stores.
However, eCommerce is not without its own drawbacks. Hacking attempts, fraud, and malware are constant threats to your online business, and as you’ll be collecting and managing your customers’ personal data on a daily basis, you will need to ensure you comply with strict data privacy laws such as the General Data Protection Regulation (GDPR).
If you run an eCommerce business, there are a number of key privacy considerations to keep in mind when setting up your website.
In some regions, the collection of personal information from minors via online services is heavily regulated.
For more information about how to comply with COPPA, you can read the Federal Trade Commission’s detailed compliance guide.
The PCI-DSS is a set of global security guidelines that merchants (such as your eCommerce business) should comply with to keep all online transactions as secure as possible.
To learn more, check out our earlier blog post about the privacy risks associated with third-party services.
Email marketing is an essential tool for many eCommerce businesses. Emails are often used to send out deals and discounts, generate repeat business, and manage customer orders and queries. But while it’s a great channel for communication, it can border on unwanted spam for some people.
As the eCommerce space becomes increasingly saturated, one of the key ways your business can stand out to your customers and survive in the long-term is by maintaining high standards of data privacy protection and security. Putting basic website security measures in place such as an SSL certificate, firewalls, password protection policy, and regularly updating plugins and other software are key to protecting your business from any cyberattacks.