Where should I put my privacy policy on my website?

Now that you’ve created your privacy policy, where’s the best place to put it on your website so that customers and users can find it?

In order to comply with the majority of data privacy laws, you must ensure your policy is both as clear and conspicuous as possible and easily accessible. Users should be able to find your policy without having to dig through your website or jump through other unnecessary hoops that could impede them from exercising their rights over their personal data. But at the same time, you don’t want your privacy notice to be obtrusive to the user experience.

Whether you’ve got a standard website, blog or mobile app, there are a number of places you can display your privacy policy.

Where to add your privacy policy on your website

• The footer

As most websites follow this design convention, the footer is likely to be the first place users would look for a privacy notice and therefore the most intuitive sections to include your policy.

• Web forms

All web forms that collect personal information about users must include a link to your privacy policy. This can include lead generation forms on landing pages; payment and booking forms for your online store; contact and email newsletter subscription forms.

• About page

As long as it’s not buried within the content, the About page is another easily accessible place to put your privacy policy.

Where to add your privacy policy on your mobile app

The App Store and Google Play Store require you to feature your mobile app privacy policy both within your app’s listing and within the app itself. Depending on your app’s features and user interface design, you can also include your mobile app privacy policy in the following in-app sections:

• Signup forms

Before a new user hands over their personal information to create an account, you should include a link to your privacy policy and terms of use so that they can learn more about how their data will be used by your app.

• App navigation menu or settings

For users’ future reference, you can also include your privacy policy in your app’s navigation menu or settings section. App settings may be a neater and more intuitive place to feature your app privacy policy alongside other privacy and security settings users can toggle. Given that most native apps don’t have room for a footer, it may be the only place that doesn’t sacrifice valuable screen real estate.

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